Author Archives: dodo zakaria

Grillin’ it: Barbecue trends and family recipesGrillin’ it: Barbecue trends and family recipes

And if you head to Search and look up “Fourth of July”, you’ll find Cameos from chefs like Alice Randall and Mary Ann Esposito spilling their BBQ secrets and recipes. (During your search, you may find more than culinary advice; check out the homepage for a sparkling new Doodle and Search results…and perhaps some other surprises.) Feeling inspired⁠—or hungry? We also asked Googlers to share their favorite grilling recipes.  “Texas Crutch” Smoked Brisket Submitted by Ryan Ausanka-Crues, […]

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Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and how can you begin to improve? To help you answer these questions, we’re sharing this popular episode of Whiteboard Friday (originally published in February 2019) where […]

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How Google Might Rank Image Search Results

Sharing is caring! Changes to How Google Might Rank Image Search Results We are seeing more references to machine learning in how Google is ranking pages and other documents in search results. That seems to be a direction that will leave what we know as traditional, or old school signals that are referred to as ranking signals behind. It’s still worth considering some of those older ranking signals because they may play a role in how things […]

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Found Webinar Replay: Audience Insights: Making Data-Fuelled Decisions.

On Thursday 25th June, we hosted another webinar as a continuation of Found’s series. We looked at how, as a business, you can make smart decisions through the use of data. Following an initial welcome and introduction from Hannah Thorpe, our Director of Growth Strategy; guest speakers Katie Gilsenan and Viktoriya Trifonova from Global Web Index (GWI) talk all about the impact Coronavirus has had on consumers. This research is just one example of the extraordinary work […]

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Are people being more helpful or are we asking better questions?

The past couple of months have been difficult for businesses in a lot of ways, but one thing that has proven less difficult than expected is the level of communication. In fact, during times where you’d expect communication to drop off a bit as people get used to working remotely, businesses re-plan their entire budget and priorities, and companies figure out where they need to focus their efforts, we’ve seen a lot more communication both internally and […]

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Behind the Scenes at MozCon Virtual

Re-imagining MozCon hasn’t been easy. I won’t lie — I’ll miss seeing so many of you in person, and, yes, I’ll miss the magic of the big stage. We’re working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the […]

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Most Significant Recent SEO changes in 2020.

Search engine algorithms and features change on a near daily basis, indeed Google announced that they made more than 3,200 to their “search systems” in a recent year.  The vast majority of these Google updates won’t have any significant measurable impact on a sites’ organic search performance, however since 2019 we have seen more significant “Core algorithm updates” roll out approximately quarterly, the most recent being at the start of last month. As Google tries to get […]

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Travel back in time with AR dinosaurs in SearchTravel back in time with AR dinosaurs in SearchGroup Product Manager, AR Experiences

A behind-the-scenes look at how “Jurassic World” AR dinosaurs are made  Using technology from Ludia’s “Jurassic World Alive” game, these AR dinosaurs are some of the most realistic models out there. Check out this video to see how an AR Brachiosaurus is made, including 3D modeling, texturing and animation. “To create the 3D dinosaurs, our concept artists first did preliminary research to discover information about each creature,” says Camilo Sanin, Ludia’s Lead on Character Creations. “Not only did we […]

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Thinking Beyond the Link Building “Campaign” [Case Study]

Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration […]

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Bringing free retail listings to Google SearchBringing free retail listings to Google SearchPresident, Commerce

Free listings on Google Search We recently announced that product results on the Google Shopping tab in the U.S. will consist primarily of free listings. This change has already produced a significant increase in user engagement, with both clicks and impressions up substantially for merchants, meaning consumers are finding more of the products they’re looking for from a wider range of options. Sellers of all sizes are benefitting from this incremental traffic, particularly small and medium-sized businesses. […]

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