Author Archives: dodo zakaria

What Readers Want During COVID-19: Content Ideas for Every Niche

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at […]

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Operating During COVID-19: Helpful Tips for Local Businesses

Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community […]

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Shifting to Digital: How to temporarily close your retail stores.

With the recent announcement of all non-essential businesses closing within the UK, brands with a high street presence are rushing to comply by closing their retail stores and moving to online-only operations. It’s crucial in these times that businesses provide accurate and useful information for their consumers, maintaining as much business-as-usual service as possible.  Website Actions  Your website should be the first point of call as it is now your virtual (and only) storefront. There’s a few […]

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8 things that have cheered us up in uncertain times.

With the c-word dominating the news and our minds, I wanted to mention another c-word I’ve been thinking about: community. There has been an influx of positive news and support online, especially on social media.  I’ve put together a list of some things we’ve seen at Found that have cheered us up in uncertain times.  Let’s kick off this list of feel-good with maybe the best news I’ve seen since… well, a while.  A 95 year old […]

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Generating Local Content at Scale – Whiteboard Friday

Building local pages in any amount can be a painful task. It’s hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale. In this week’s edition of Whiteboard Friday, Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart’s content. Click on the whiteboard image above to open […]

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Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

For the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It’s… a lot, isn’t it? So today, we want to take a departure from the world of “how this affects us” and focus instead on actionable things we can all do to make things brighter for ourselves and our communities. This won’t be your regularly scheduled programming — we won’t be discussing […]

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Discover podcasts you’ll love with Google Podcasts, now on iOSDiscover podcasts you’ll love with Google Podcasts, now on iOSProduct Manager, Google Podcasts

It took me a decade to find the podcasts I love most. When I lived in Chicago, I started downloading podcasts for traffic-filled drives to soccer practice. One that stood out during the ninety-minute commute was Planet Money, which became a ritual for me as I studied economics. Since then I’ve gradually gathered a list of favorites for all activities from long runs to cooking dinner—Acquired, PTI, and More Perfect are a few. Building my podcast library […]

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How to Handle Temporarily Out-of-Stock Product Pages

The next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks something like this: These are hand sanitizer results from Staples.com, and this screenshot is just a portion of the first page. I’m not picking on Staples — this page is representative of a problem across every major e-retailer right now. […]

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City of Antwerp and Google to digitize 100,000 booksCity of Antwerp and Google to digitize 100,000 booksStrategic Partner Manager

The world of book publishing today is, in many ways, dignified and highbrow. But it was a different story in the 16th century, about a hundred years after the invention of the printing press. Publishing was a high-risk, high-reward proposition: With the right backing and enough capital investment, an entrepreneur could become wildly successful. But publishing the wrong thing in the wrong place could be disastrous—even fatal, with governments and religious authorities taking a very severe view […]

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You Can Now Take Moz Academy Courses for Free

The well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address the difficulties you’re facing and acknowledge how you might be feeling. The state of the world and current events bring significant, often crushing, impact to […]

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