Author Archives: dodo zakaria

Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday

You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Plus, don’t miss our upcoming webinar on Wednesday, March 11: Competitive Analysis for SEO: Size Up & Surpass Your Search […]

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5 BOOKS TO GET YOU INTO A GROWTH MINDSET 

Here at Found, we’re always looking for ways to learn something new. With growth being such an important mindset for us, I’ve been doing some reading around the concept and listed my top 5 recommendations.  This is not an exhaustive list, but all are books I’ve found particularly helpful in applying growth mindset concepts to my day to day.  Mindset by Dr Carol Dweck The original growth mindset book. It takes you through what a growth mindset […]

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“Parasite” searches ride an Oscars wave”Parasite” searches ride an Oscars waveCommunications and Public Affairs Manager, Korea

Focus on Bong Joon Ho (and his translator) After being awarded Best Director, Bong Joon Ho won fans around the world with his gracious acceptance speech and promise to “drink until next morning.” Search interest for Bong increased by more than 2,000 percent on the day of the awards, while Korean-language searches for Martin Scorcese surged, too, after Bong quoted one of his lines (“the most personal is the most creative”). Most queries were about Bong himself, […]

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What Every SEO Specialist Really Needs to Know about Vectors

Vectors have become the new SEO magic. I see people writing about and speaking about vectors everywhere and few of them really have any idea of what they are talking about. Vectors are not “math”. They are used in math but they are used in many other disciplines, too. We use math to precisely describe vectors for a specific purpose. The word vector is good, old-fashioned Latin and it has absolutely nothing to do with mathematics. According to […]

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Google My Business: FAQ for Multiple Businesses at the Same Address

How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my businesses at the same address? The FAQs surrounding this single, big topic fill local SEO forums across the web, year after year. […]

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How to Get Your Web Developer on Board with SEO [Bonus PDF] – Whiteboard Friday

You’ve figured out what’s wrong, and you’ve delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs… but how often are those fixes prioritized, and how much time do you invest in pushing to get them there? Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) things you can do as an SEO. After all, they’re your other […]

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Searching for love this Valentine’s DaySearching for love this Valentine’s Day

Love is in the air this week as searches for “love” peak (as they do every year around this time!). Ahead of the most romantic day of the year, we looked at fun Valentine’s Day trends, from romantic comedies and love songs to gift ideas, that will get everyone in the spirit.  People across the country are searching for love, but these states are feeling extra romantic. They’ve had the most searches for the word “love” since […]

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OscarBot’s AI predictions beat the film buff and the bookies!

After the glitz and glamour of the weekend’s celebrations (for the Academy’s lot at least) our data science team are feeling quite smug, and deservedly so. Our Oscar predicting AI, dubbed ‘OscarBot’, outperformed both the bookies and our in-house movie buff with its predictions for the 92nd Academy Awards Ceremony, which took place on February 10th. For those not in the loop, our data team trained the OscarBot with a carefully curated blend of social signals, IMDB […]

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The Power of "Is": A Featured Snippet Case Study

I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. I’ll walk you through […]

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7 SEO Processes That Get Easier with Increased PageRank/Domain Authority – Whiteboard Friday

A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of […]

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