Author Archives: dodo zakaria

Using STAT: How to Uncover Additional Value in Your Keyword Data

Changing SERP features and near-daily Google updates mean that single keyword strategies are no longer viable. Brands have a lot to keep tabs on if they want to stay visible and keep that coveted top spot on the SERP. That’s why we asked Laura Hampton, Head of Marketing at Impression, to share some of the ways her award-winning team leverages STAT to surface all kinds of insights to make informed decisions. Snag her expert tips on how to […]

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How To Find The Perfect Micro Influencer: New E-book

25th June 2019 – 1 minute read  Influencer Marketing Zach Hughes – Business Development Executive At Found, it’s always been our mission to bridge the gap between influencers and brands by crafting partnerships that help engage audiences in an authentic way. It’s been no secret that, when it comes to marketing with influencers, despite having fewer followers than their macro counterparts, micro influencers have endless value and potential for targeting old and new audiences alike. With that in mind, […]

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Link Building in 2019: Get by With a Little Help From Your Friends

Editor’s note: This post first appeared in December of 2015, but because SEO (and Google) changes so quickly, we figured it was time for a refresh!  The link building world is in a constant state of evolution. New tools are continually introduced to the market, with SEOs ready to discover what works best. In 2015, I wrote an article for Moz about how our team switched over to a new email automation tool that drastically improved our overall outreach system […]

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How to Monitor Hreflang Performance With Dynamic Tags in STAT

This post was originally published on the STAT blog. If you’re familiar with hreflang, you’ll know just how essential this teensy bit of code is to a successful international campaign. You’ll also know that it comes with a boatload of moving parts — multiple pages, sections, and subdomains per country. That’s a lot of data to track. And if you aren’t hyper-organized, it’s easy to miss out on some big time insights. Lucky for you, there’s a […]

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Beauty YouTubers To Be Supported By AR Ads

21st June 2019 – 3 minutes read  Influencer Marketing Social Media Leona McCaul – Influencer Account Manager Viewers of beauty YouTube videos will soon be able to virtually try makeup before they buy thanks to a brand-new Google augmented reality ad format which is currently in Beta. The interactive ad feature is Google’s attempt at gaining more ad attention in comparison to non-interactive formats, as they bring AR to YouTube in addition to interactive 3D assets to display ads. The […]

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The Easiest PR-Focused Link Building Tip in the Book – Whiteboard Friday

Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that’ll cover and amplify you. Check it out in this week’s edition of Whiteboard Friday! Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week […]

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The New Moz Local Is Here! Can’t-Miss Highlights & How to Get Started

Last month we announced that the new Moz Local would be arriving soon. We’re so excited — it’s here! If you’re a current Moz Local customer, you may have already been exploring the new and improved platform this week! If not, signing up now will get you access to all the new goodies we have in store for you.  With any major change to a tool you use, it can take a bit for you to adjust. That’s why […]

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The Ultimate Guide to Exploring Seattle This MozCon

So, you’ve been debating for years about whether to attend MozCon and you’re finally ready to pull the trigger. Or, maybe you’re still not sure if MozCon is right for you and you’re wondering what the big deal is (a fair and reasonable thought). Whether you’re still on the fence or looking to get hyped, here’s the spiel for why you should attend this year’s MozCon. And if, after seeing our awesome agenda, you’re in need more than our stellar […]

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Did Google’s Site Diversity Update Live Up to its Promise?

On June 6th, on the heels of a core update, Google announced that a site diversity update was also rolling out. This update offered a unique opportunity, because site diversity is something we can directly measure. Did Google deliver on their promise, or was this announcement mostly a PR play? There are a lot of ways to measure site diversity, and we’re going to dive pretty deep into the data. If you can’t wait, here’s the short answer — while […]

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How we help you find lyrics in Google SearchHow we help you find lyrics in Google Search

When you’re searching for a song’s lyrics, often you’ll see an information box in Search that shows the lyrics on the page. This feature has been under scrutiny this week, so we wanted to explain how it works and where the lyrics come from. How lyrics appear in Search Lyrics can appear in information boxes and on Knowledge Panels in Search when you’re looking for songs or lyrics. While we do this to help you find that […]

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