Author Archives: dodo zakaria

How to Handle Temporarily Out-of-Stock Product Pages

The next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks something like this: These are hand sanitizer results from Staples.com, and this screenshot is just a portion of the first page. I’m not picking on Staples — this page is representative of a problem across every major e-retailer right now. […]

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City of Antwerp and Google to digitize 100,000 booksCity of Antwerp and Google to digitize 100,000 booksStrategic Partner Manager

The world of book publishing today is, in many ways, dignified and highbrow. But it was a different story in the 16th century, about a hundred years after the invention of the printing press. Publishing was a high-risk, high-reward proposition: With the right backing and enough capital investment, an entrepreneur could become wildly successful. But publishing the wrong thing in the wrong place could be disastrous—even fatal, with governments and religious authorities taking a very severe view […]

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You Can Now Take Moz Academy Courses for Free

The well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address the difficulties you’re facing and acknowledge how you might be feeling. The state of the world and current events bring significant, often crushing, impact to […]

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Connecting people with COVID-19 information and resourcesConnecting people with COVID-19 information and resourcesProduct Management Director, Search

In addition to links to helpful resources from national and local health authorities, people will also find a carousel of Twitter accounts from local civic organizations and health authorities to help connect them with the latest local guidance as it’s shared. We’ve also introduced a feature to surface some of the most common questions about the pandemic, with relevant snippets sourced from the WHO and the Centers for Disease Control and Prevention (CDC).  To help people track […]

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Getting Smarter with SERPs – Whiteboard Friday

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we’re basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, folks, this is Russ Jones here again with another exciting […]

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How to Query the Google Search Console API

If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this article, you’ll learn how to get better-connected data out of Google Search Console as well as increase the size of your exports by 400%. Google Search Console limitations While GSC has a number of […]

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A Beginner’s Guide to Ranking in Google Maps

For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?”  The answer: through Google Maps marketing. What is Google Maps […]

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Women in Tech SEO – Event Recap

On Friday, 6th March 2020, I had the pleasure of attending the first ever Women in Tech SEO conference and the day certainly lived up to my expectations. From tackling Google Sheets and Python to exploring the SEO practices to avoid, the day was filled with a variety of insightful talks. Below are some quick notes from the talks of the wonderful women at Tech SEO I had the pleasure of listening to. Roxana Stingu @RoxanaStingu The […]

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Content Expansion: From Prompt to Paragraph to Published Page – Whiteboard Friday

We’ve all been there. You’re the SEO on point for a project, and you’re also the one tasked with getting great content written well and quickly. And if you don’t have an expert at your disposal, great content can seem out of reach. It doesn’t have to be. In today’s Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece. Click on the whiteboard image above […]

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Noise in the Web: Swimming in the Link Graph

Noise is the data you don’t want to analyze. On the Web — specifically in the link graph — noise is the data no one pays attention to. It is the trivial stuff ignored machine learning algorithms ignore. An example of trivial link noise would be two Websites, Mike and Charlie, who each link to a third site, David. The fact two Websites link to a third means nothing in and of itself. There may be a […]

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