Author Archives: dodo zakaria

Starting an SEO Business: How to Become an SEO Expert

Providing SEO services even to this day is still a very lucrative venture. The SEO industry is estimated to be worth $79 billion by 2020, according to SEL’s report last year. Whether you choose to be a solo consultant or to start and operate your own agency – there is money in it. I can attest to that. But SEO is not for the faint-hearted. The only thing that’s permanent in this line of business is change. […]

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Data Studio Hacks for Analysts on their Coffee Break

7th April 2017 – 9 minutes read  Found Google Tips & Tricks James Wolman – Data Scientist We are excited to announce that Found is Google Data Studio certified! To mark this prestigious event we’ve prepared some useful micro-guides to help you master Google Data Studio. Data Studio can do more for you than simply revamp stale GA dashboards. This is not an introduction to Data Studio. While documentation is still a little light and most DS guides are introductory this is for the […]

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Technical SEO Beyond the Initial Audit

7th April 2017 – Less than a minute read  SEO Philip Gamble – Technical SEO Manager Technical SEO is more than just an audit. Monitoring of technical performance is critical to catch any emerging issues early on. This session will cover practical examples of how to approach technical monitoring, what to look for and examples of real world implementations which have maintained and improved performance.

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YouTube SEO deep dive: How to rank your videos to the surface

29th March 2017 – 17 minutes read  SEO Richard Lewis – SEO Lead The Coral Triangle is the global centre of marine life. Encompassing the shallow seas around Indonesia and Northern Australia, its sunlit waters teem with the kind of sealife to make Charles Darwin have to sit down for a moment. It’s home to 6 of the world’s 7 marine turtle species, including the leatherback marine turtle – the king of turtles. The mighty blue whale drops by […]

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An Open Letter to Bing Regarding JSON-LD

Tweet Update, 31 July 2018 On 30 July 2018 (in a post dated 2 Aug. 2018) Bing announced JSON-LD support in Bing Webmaster Tools. Bing had previously announced it was supporting JSON-LD at SMX Advanced in June, but this is the first published confirmation that Bing supports JSON-LD. As of 31 July 2018 the Bing structured data page, though, makes no reference to JSON-LD. Update, 20 June 2018 On 12 June 2018 Bing announced, at SMX Advanced, […]

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Brand safety on Google – Our position

23rd March 2017 – 6 minutes read  General News Search John Stuchfield – Head of Paid Search Brand safety is one of the hot topics in digital right now, and rightly so. Display spend and investment into video continues to rise, as advertisers and agencies continue to reap the benefits of programmatic. While the focus has been audience led, and about harnessing the potential of audience segmentation and predictive analysis, it’s still key to assess the context of ad serving, […]

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10x Content Ideation & Creation Process

There are two ways to succeed in content marketing: Be the first one to break a story. Or be the best one to tell it. The latter is where a 10x content happens.  By providing content 10x better than what is currently out there for a certain topic. Apart from offering a great product/service, content is considerably the one key element that allows many brands to succeed online (especially with consistent execution). There are millions of content being […]

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The Definitive Guide to Voice Search Optimization

This  entry is a guest post by Vaibhav Kakkar, Co-founder & Chief Growth Officer at RankWatch and NotifyFox. Let’s take up an example of Iron Man to understand the entire buzz around Voice Search Optimization. Now, where does Iron Man come in an article about Voice recognition? The answer lies in the process of communication that happened between the super hero and his trusted lieutenant J.A.R.V.I.S. Every question of Tony Stark was preceded with “Why” “How” “What” […]

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The Rise of Mobile Search

28th February 2017 – 8 minutes read  Search Justin Maxwell – Senior Paid Media Analyst In recent years, smartphones have taken the world by storm. There are now more mobile devices in the world than there are humans. Not only are there more devices than ever before, but their usage is also increasing with 27% of people only using a smartphone to browse the internet. The rapid rise of smartphones and their usage has meant that some marketers are […]

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The Changing Local Search Landscape

19th January 2017 – 8 minutes read  SEO Philip Gamble – Technical SEO Manager As part of our team’s internal training, I recently hosted a session on the changing local search landscape. This post acts as a summary of the talk and assumes some level of knowledge of local search ranking factors and experience using Google My Business. Why should I care about local search? For certain businesses, a presence in Google’s local map pack is critical to gain […]

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