Author Archives: dodo zakaria

The Rise of Amazon Advertising

8th November 2018 – 8 minutes read  PPC Kamila Koronska – Junior Copywriter With a $2.5 billion net sales reported at the end of 2018, Amazon is set to join the online advertising giants, Google and Facebook, in a quest to rival new prospects. Although the growth acceleration of Jeff Bezos’s empire in the third quarter fell short of investors’ expectations, causing the stock to plunge, its performance in margin business units such as cloud and advertising, holds a […]

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Protecting what we love about the internet: our efforts to stop online piracyProtecting what we love about the internet: our efforts to stop online piracy

The internet has enabled people worldwide to connect, create and distribute new works of art like never before. A key part of preserving this creative economy is ensuring creators and artists have a way to share and make money from their content—and preventing the flow of money to those who seek to pirate that content. Today, we’re releasing our latest update on those efforts.. Our 2018 “How Google Fights Piracy” report explains the programs, policies, and technology […]

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Election Day with SearchElection Day with Search

Today is Election Day—less commonly known as the first Tuesday after the first Monday of November—and people all across the country are heading to the polls to cast their votes. With many candidates, measures, and propositions on your ballot, Google tools are here to help you navigate the process, understand your choices, and view the results of races across the country. Navigating the process Whether you’re registering to vote for the first time, voting absentee, or seeking […]

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Why Do Websites Lose Traffic Gradually After A Major Google Update?

What would cause a continued gradual week by week decline in search referral traffic after a major Google algorithm update has supposedly finished? This is a real question I found on the Web, asked by a frustrated Website owner who didn’t find a clear, definitive answer. I’m pretty sure if you ask a Googler, you’ll hear back the usually uninformative “I don’t know; it could depend on a lot of things”. I think that’s a fair answer […]

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Green hair, don’t care: create emoji that look exactly like you on GboardGreen hair, don’t care: create emoji that look exactly like you on Gboard

Minis use a combination of machine learning and artistry to create illustrated stickers based on your selfie. Mini stickers also come in two other styles: “bold,” for when you might be feeling a little extra, and “sweet,” for when you want a softer touch. After you take a selfie, emoji Minis use Google’s machine learning algorithms, known as neural networks, to suggest a skin tone, hair style and accessories that you can fine tune. Then, you choose […]

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How Google’s Knowledge Graph Updates Itself by Answering Questions

Sharing is caring! How A Knowledge Graph Updates Itself unsplash-logoElijah Hail To those of us who are used to doing Search Engine Optimization (SEO), we’ve been looking at URLs filled with content, and links between that content, and how algorithms such as PageRank (based upon links pointed between pages) and information retrieval scores based upon the relevance of that content have been determining how well pages rank in search results in response to queries entered into search […]

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Facebook Ads Research Tool: Test and Learn

23rd October 2018 – 5 minutes read  Social Media Tips & Tricks Uncategorised Tatchen Dalcide – Junior PPC Executive It’s important to know what works well in your campaigns, so that you can optimise future ones for maximum effectiveness. But determining which factors drive results can be challenging. There are lots of tools out there to help you find these results, but many are hard to set up and navigate. That’s why earlier this year Facebook introduced a tool called Test […]

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Digital Disruptors take to the stage at PI Live

17th October 2018 – 3 minutes read  Awards Found Luke Townsend – Marketing Director Found has been in the thick of a new industry initiative to nurture and support the next generation of digital pioneers, culminating in a Dragons’ Den style final at this year’s PI Live event. The new Digital Disruptors programme was devised by two senior Founders to encourage more young people to investigate digital, the options it provides as a career choice and, most importantly, to empower […]

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How Google Identifies Primary Versions of Duplicate Pages

Sharing is caring! Identifying Primary Versions of Duplicate Pages We know that Google doesn’t penalize duplicate pages on the Web, but it may try to identify which version it prefers to other versions of the same page. I came across this statement on the Web about duplicate pages earlier this week, and wondered about it, and decided to investigate more: If there are multiple instances of the same document on the web, the highest authority URL becomes […]

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Mechanical engineering

8th October 2018 – 2 minutes read  Uncategorised Joanna Jeske – Image present but not ranking on Google Images Source: Wikipedia: “Mechanical engineering is the discipline that applies engineering physics, engineering mathematics, and materials science principles to design, analyze, manufacture, and maintain mechanical systems. It is one of the oldest and broadest of the engineering disciplines. The mechanical engineering field requires an understanding of core areas including mechanics, dynamics, thermodynamics, materials science, structural analysis, and electricity. In addition to these core principles, mechanical engineers use tools such as computer-aided design (CAD), computer-aided manufacturing (CAM), and product life cycle management to […]

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