Author Archives: dodo zakaria

Latino genealogists use Google to search for their rootsLatino genealogists use Google to search for their roots

Like Lenny, Kat Romero, 37, of Norman, Oklahoma, wanted to learn more about her Hispanic-New Mexican lineage. As a child, Kat mostly grew up with her mother’s side of the family. But she longed to know more about her father’s family. She found a book, made available on Google Books, that showed that her father’s maternal side was from a long line of prominent Hispanic families. The platform, she says, has been valuable. “You would have to […]

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New Opportunities for Image SEO: How to Leverage Machine Vision for Strategic Wins

Image search results used to give you the option to “view image” without having to navigate to the site the image was hosted on. When it started in 2013, sites saw a 63% decline in organic traffic from image results. Why? Because there was no need to click through when the image could be viewed in full from within the search results. And then everything changed In February 2018, Google decided to remove the “view image” button. […]

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18 years after Google Images, the Versace jungle print dress is back18 years after Google Images, the Versace jungle print dress is back

Nearly 20 years ago, a green Versace dress broke the internet, and Google Images was born. It was February 2000 when Jennifer Lopez wore a jungle print dress, designed by Donatella Versace, to the Grammy Awards. Seemingly overnight it became a fashion legend, as well as the most popular search query Google had seen at the time.  But back in 2000, search results were still just a list of blue links. When the Search team realized they […]

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How to Onboard Clients with Immersion Workshops – Whiteboard Friday

Spending quality time getting to know your client, their goals and capabilities, and getting them familiar with their team sets you up for a better client-agency relationship. Immersion workshops are the answer. Learn more about how to build a strong foundation with your clients in this week’s Whiteboard Friday presented by Heather Physioc. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, everybody, and welcome back to Whiteboard […]

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Search helps you find key moments in videosSearch helps you find key moments in videos

There are a lot of ways that Search helps you discover visual, textual, and even audio information, from finding the most useful podcasts to understanding elements within images. But what if what you’re searching for is inside a video? Videos aren’t skimmable like text, meaning it can be easy to overlook video content altogether.  Now, just like we’ve worked to make other types of information more easily accessible, we’re developing new ways to understand and organize video […]

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How to Automate Pagespeed Insights For Multiple URLs using Google Sheets

Calculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole. Since Google uses the speed of a site (frequently measured by and referred to as PageSpeed) as one of the signals used by its algorithm to rank pages, it’s important to have that insight down to the page level. One of the pain points in website performance optimization, however, is the lack of ability to easily run […]

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10 Link Building Lies You Must Ignore

Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of them arise from genuine concern and confusion: “Don’t ask for links!” “Stick a fork in it, guest posting is done!” “Try to avoid link building!” […]

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E-A-T and the Quality Raters’ Guidelines – Whiteboard Friday

EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google’s algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site. Click on the whiteboard image above to open a high-resolution version in a […]

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Elevating original reporting in SearchElevating original reporting in Search

Changing our rater guidelines We use algorithms to sort through everything we find on the web and organize this content in a way that is helpful. Those algorithms are composed of hundreds of different signals that are constantly updated and improved. To tune and validate our algorithms and help our systems understand the authoritativeness of individual pages, we have more than 10,000 raters around the world evaluating our work – their feedback doesn’t change the ranking of the specific results they’re […]

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An Agency Workflow for Google My Business Dead Ends

There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable categories for unusual businesses come instantly to mind, but scenarios can be more complex than this. Client workflows can bog down as you worry over what to do, fearful of making a wrong move that could get a client’s listing suspended or adversely affect its rankings or traffic. If your […]

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