Category Archives: SEO News

Marketing in Times of Uncertainty – Whiteboard Friday

Our work as marketers has transformed drastically in the space of a month. Today, we’re grateful to welcome our good friend Rand to talk about a topic that’s been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. We hope you’ve got a cozy seat in your home office, a hot mug of coffee from your own kitchen Keurig, and your cat in your […]

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PageRank 2020

Sharing is caring! If you have been working as an SEO for any amount of time, or have been responsible for marketing a website, it’s possible that you have heard of PageRank, which was developed by the Founders of Google in the earliest days of the Search Engine. There is some new news concerning PageRank that I wanted to share when I learned about it this morning. You may have heard a little about the history of […]

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What Readers Want During COVID-19: Content Ideas for Every Niche

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at […]

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Operating During COVID-19: Helpful Tips for Local Businesses

Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community […]

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Brands Doing Their Bit For Social Good

We’re living in unprecedented times, and with Covid-19 continuing to wreak havoc on the world, businesses, and systems as we knew them before, brands everywhere have a tough decision to make – continue under the guide of normalcy, shut down operations, or use their abilities for good. Many chose the latter, channelling efforts into helping the strained health services, entertaining home-bound people, and generally trying to do good in a time of need. Below is Found’s round-up […]

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Shifting to Digital: How to temporarily close your retail stores.

With the recent announcement of all non-essential businesses closing within the UK, brands with a high street presence are rushing to comply by closing their retail stores and moving to online-only operations. It’s crucial in these times that businesses provide accurate and useful information for their consumers, maintaining as much business-as-usual service as possible.  Website Actions  Your website should be the first point of call as it is now your virtual (and only) storefront. There’s a few […]

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8 things that have cheered us up in uncertain times.

With the c-word dominating the news and our minds, I wanted to mention another c-word I’ve been thinking about: community. There has been an influx of positive news and support online, especially on social media.  I’ve put together a list of some things we’ve seen at Found that have cheered us up in uncertain times.  Let’s kick off this list of feel-good with maybe the best news I’ve seen since… well, a while.  A 95 year old […]

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Generating Local Content at Scale – Whiteboard Friday

Building local pages in any amount can be a painful task. It’s hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale. In this week’s edition of Whiteboard Friday, Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart’s content. Click on the whiteboard image above to open […]

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Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

For the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It’s… a lot, isn’t it? So today, we want to take a departure from the world of “how this affects us” and focus instead on actionable things we can all do to make things brighter for ourselves and our communities. This won’t be your regularly scheduled programming — we won’t be discussing […]

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Discover podcasts you’ll love with Google Podcasts, now on iOSDiscover podcasts you’ll love with Google Podcasts, now on iOSProduct Manager, Google Podcasts

It took me a decade to find the podcasts I love most. When I lived in Chicago, I started downloading podcasts for traffic-filled drives to soccer practice. One that stood out during the ninety-minute commute was Planet Money, which became a ritual for me as I studied economics. Since then I’ve gradually gathered a list of favorites for all activities from long runs to cooking dinner—Acquired, PTI, and More Perfect are a few. Building my podcast library […]

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