Category Archives: SEO News

Measure Form Usage with Event Tracking – Whiteboard Friday

When it comes to the forms your site visitors are using, you need to go beyond completions — it’s important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form tracking in Google Analytics.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz […]

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Discovering millions of datasets on the webDiscovering millions of datasets on the webResearch Scientist, Google Research

What’s new in Dataset Search? Based on what we’ve learned from the early adopters of Dataset Search, we’ve added new features. You can now filter the results based on the types of dataset that you want (e.g., tables, images, text), or whether the dataset is available for free from the provider. If a dataset is about a geographic area, you can see the map. Plus, the product is now available on mobile and we’ve significantly improved the […]

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Google Podcasts App and Making Podcasts Easier to Find

Sharing is caring! Podcasts Can Be Hard to Find I’ve been listening to a lot of podcasts lately. They can be fun to listen to while doing chores around the house, like watering plants, washing dishes, cooking meals, and cleaning up. There are podcasts on many different subjects that I am interested in. A good number about Search Engine Optimization. Someone asked me If I had seen any patents about podcasts on Twitter recently. I hadn’t at […]

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A fresh way to revisit your online finds in Google SearchA fresh way to revisit your online finds in Google SearchProduct Manager, Search

Remember that chicken parmesan recipe you found online last week? Or that rain jacket you discovered when you were researching camping gear? Sometimes when you find something on Search, you’re not quite ready to take the next step, like cooking a meal or making a purchase. And if you’re like me, you might not save every page you want to revisit later.  Today, we’re launching some changes to Collections in Search to make it easier to jump […]

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12 easy things you can do to make Google like your website

Sometimes it’s the small things that make a big difference, and with SEO that’s often true. If you’re responsible for the performance of a site and are looking for some quick wins you’re in the right place. Below are 12 easy things you can do to make Google happy. Listen to what Google is telling you. Search console is a freely available tool that lets you know of any errors across your site. Login to it weekly, […]

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How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest posts and sponsored articles on other sites. In case you don’t think that sounds like a lot, 100,000 words is the length of a 400-page […]

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The True Value of Top Publisher Links

I’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I examined which publishers can have the biggest impact on rankings. My goal was to answer this question: What sort of […]

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Mastering new creative skills – The importance of adopting a growth mindset.

Have you ever found yourself entranced, glued to Youtube, watching someone do something very ordinary or seemingly mundane to a very high standard? Take this guy cleaning a carpet. There can be something deeply satisfying about seeing people be everyday badasses, showing off a mastery of skills that elevate regular jobs or everyday activities into some sort of art form – it can be captivating, even hypnotic, and makes for compelling viewing. I’ve heard this be called […]

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Mining Reddit for Content Ideas in 5 Steps – Whiteboard Friday

For marketers, Reddit is more than a tool to while away your lunch break. It’s a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just waiting to be discovered. In this edition of Whiteboard Friday, Daniel Russell takes you through five simple steps to mine Reddit for content ideas bolstered by your target audience’s interest. Video Transcription Howdy, Moz fans. Welcome to another […]

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How Google May Annotate Images to Improve Search Results

Sharing is caring! How might Google be trying to improve upon the information that they learn from sources such as knowledge bases to help them answer search queries? The information they may use to enrich a knowledge base may be learned or inferred from outside of those knowledge bases from: Analyzing images other data sources This patent defines knowledge bases for us, why they are important, and points out some examples of how Google is looking at […]

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