Category Archives: SEO News

Easier access to Search, Chrome and Gmail in iOS 14Easier access to Search, Chrome and Gmail in iOS 14Director

iOS 14 has launched, and with it comes new features that make it easier to access some of the Google apps you use most often. Starting today, you can add a Google Search Widget to your Home Screen to let you find information even faster. You can also set Chrome as your default browser app on your iPhone or iPad, and in the coming days, you’ll be able to set Gmail as your default email app.  Find it even […]

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The Theory Behind Ranking Factors — Whiteboard Friday

Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, […]

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Using data to inform SEO strategies.

Every strategy should be designed to meet an objective, and the more information you have to hand before you begin the easier it is going to be to align activity to the end goal. That said, a strategy is only as good as the data used to create it – if you’re working from an incomplete or inaccurate dataset then the tactics you deploy won’t necessarily be the ones you need. Generally, there are two types of […]

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What Shifts in Product Demand Mean for SEO

If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing strategy. As an SEO, you need to make sure that you understand the new demands on your […]

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The Good, the Bad, and the Oatly: A brand retrospective

Oatly, the brand who made oat milk the monolith of milk alternatives has had a fascinating history with some bold marketing choices. Recently the brand has come under fire for selling a stake of their company, linking them to Blackstone – a private equity firm with alleged shady connections to both Trump supporters and deforestation companies in Brazil.  Is this a case of a disruptor brand becoming a behemoth business participating in the very system they were […]

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How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing. This includes information suitable […]

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A Practical Guide to Data Science in Digital Marketing

The Modern Day Data Economy We might one day “become less valuable than the data we produce,” the opening scene from Watchdogs 2. Giving away our freedom to tech companies without even knowing it is a scary prospect. In simple terms it would mean being rejected from a mortgage before you’ve even applied based on the huge amounts of data being siphoned from you. We haven’t arrived at that scary future yet, pray we never will. Nevertheless, […]

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How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab! Video […]

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How Google delivers reliable information in SearchHow Google delivers reliable information in SearchPublic Liaison for Search

For many people, Google Search is a place they go when they want to find information about a question, whether it’s to learn more about an issue, or fact check a friend quoting a stat about your favorite team. We get billions of queries every day, and one of the reasons people continue to come to Google is they know that they can often find relevant, reliable information that they can trust. Delivering a high-quality search experience […]

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Our latest investments in information quality in Search and NewsOur latest investments in information quality in Search and NewsGoogle Fellow and Vice President

To complement Wikipedia’s systems, we’ve added additional protections and detection systems to prevent potentially inaccurate information from appearing in knowledge panels. On rare occasions, instances of vandalism on Wikipedia can slip through. Only a small proportion of edits from Wikipedia are potential vandalism, and we’ve improved our systems to now detect 99 percent of those cases. If these issues do appear, we have policies that allow us to take action quickly to address them. To further support […]

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