Category Archives: SEO News

5 Common Objections to SEO (& How to Respond) – Whiteboard Friday

How many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there’s an argument against our jobs at every turn.  In today’s Whiteboard Friday, Kameron Jenkins cover the five most common objections to SEO and how to counter them with smart, researched, fact-based responses. Click […]

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Explore college opportunities with new Search featuresExplore college opportunities with new Search features

This feature makes it easy to compare costs, graduation rates, campus life and other characteristics to find the college that best fits your needs. You can also filter by specific location or distance, region, size and acceptance rates. These features use public information from the U.S. Department of Education’s College Scorecard and Integrated Postsecondary Education Data System (comprehensive datasets available for U.S. colleges and universities). We’ve worked with education researchers, experts, nonprofit organizations, high school counselors, and […]

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How to Get Started Building Links for SEO

Search for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under the realm of our control, links aren’t… at least not completely. Think of this post as a quick-and-dirty version of The Beginner’s Guide to SEO’s chapter on link building. […]

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How to Get a Customer to Edit Their Negative Review

“When you forgive, you in no way change the pas — but you sure do change the future.” — Bernard Meltzer Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with public shaming, eroded local rankings, and attendant revenue loss. Some business owners become so worried about negative reviews, they head to fora asking if there is any […]

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"Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions

In 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received several link building requests or offers like this each day: “Please link to my suspect site that provides little or no value.” “Please engage in my shady link exchange.” “I can acquire 5 links of DA 50+ for $250 each.” Or […]

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Supercharge Your Link Building Outreach! 5 Tips for Success – Whiteboard Friday

Spending a ton of effort on outreach and waking up to an empty inbox is a demoralizing (and unfortunately common) experience. And when it comes to your outreach, getting those emails opened is half the battle. In today’s Whiteboard Friday, we welcome recent MozCon 2019 alum Shannon McGuirk to share five of her best tips to make your outreach efficient and effective — the perfect follow-up to her talk about building a digital PR newsroom. Click on […]

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Press play: Find and listen to podcast episodes on SearchPress play: Find and listen to podcast episodes on Search

Later this year, we’ll be bringing the same functionality to the Google Assistant and Google Podcasts for web. For example, when you ask the Assistant for podcasts about a certain topic, such as “Hey Google, play a podcast about Marie Curie,” it will suggest relevant episodes for you. In Google Podcasts for web, you’ll be able to search for relevant shows and episodes and listen right there on your computer or phone. As always, your listening progress […]

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Disclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 – Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. But here’s the challenge: Companies are struggling to get traction because competition has reached an all-time high. Keyword difficulty […]

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How to Screen and Recruit the Best SEO Content Writers

It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That’s the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers. Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by […]

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Pick an idea and make it happen with Google ImagesPick an idea and make it happen with Google Images

When you’re searching the web for something like a new hairstyle, flowers for your garden or a new jacket, it can be helpful to visualize your options. We’ve overhauled Google Images on desktop to make it easier for you to see what’s out there, learn more about the images you’re interested in, and take the next step toward making your idea happen. Starting today, when you select an image, it appears in a side panel on the […]

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