Category Archives: SEO News

SEO Analytics for Free – Combining Google Search with the Moz API

I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What I try to do, with my SEO analyst hat on, is hunt down great sources of free data and wrangle it into something insightful. Why? […]

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5 Things You Should Know About "People Also Ask" & How to Take Advantage

It’s undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my attention in the last few months. For many of the clients I’ve worked with, PAAs have really had an impact on their SERPs. If you […]

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Intro to SEO Competitive Analysis 101 – Whiteboard Friday

A good, solid competitive analysis provides you with priceless insights into what’s working for other folks in your industry, but it’s not always easy to do right. In this week’s edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including: How to identify your true competitors Keyword gap analysis Link gap analysis Top content analysis Plus, don’t miss the handy tips on which tools can help with this process and our brand-new […]

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15 years of Google Books15 years of Google BooksProduct Manager

Books are the windows to new worlds. Through them, I’ve explored the wintery lands of Narnia and cast a spell at Hogwarts. I’ve danced with the Bennet sisters and attended the wedding of Theseus and Hippolyta. I’ve delved into coding languages and learned about the Egytpian pyramids. Each world I’ve discovered has shown me the importance of preserving and protecting these stories for the future. Fifteen years ago, Google Books set out on an audacious journey to […]

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Franchise Marketing: How People Buy Now

This post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises must enjoy in making it to the top of lists like Entrepreneur’s 500. Behind the scenes of success, all competitive franchisors and franchisees have had to manage a major shift — one that centers on customers and their radically altered consumer journeys. Research online, buy […]

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New SEO Experiments: A/B Split Testing Google’s UGC Attribute

When Craig Bradford of Distilled reached out and asked if we’d like to run some SEO experiments on Moz using DistilledODN, our reply was an immediate “Yes please!” If you’re not familiar with DistilledODN, it’s a sophisticated platform that allows you to do a number of cool things in the SEO space: Make almost any change to your website through the ODN dashboard. Since the ODN is a cloud platform that sits in front of your website […]

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How To Auto-Type Anything you want by pressing a key

14th October 2019 – 7 minutes read  Tips & Tricks Uncategorised Richard Lewis – SEO Lead Your email address has to be typed exactly right. There is no room for error. The computer won’t get what you mean in the same way as if you were reading ‘he ate the homburger’. If you mis-spell your email address, that confirmation email to sign you up to HM Government’s tax account isn’t going to arrive, which means you may never get that […]

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Shopify SEO: The Guide to Optimizing Shopify

A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017. Currently, 4.47% of the top 10,000 sites […]

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Christmas Is Coming – Start Planning Your Social Now

11th October 2019 – 5 minutes read  Social Media Ruth OBrien – Social Account Manager With the high street already struggling against the power of e-commerce, and the Brexit-shaped elephant in the room that has now become a “will they, won’t they?” situational comedy mixed with an absolute bonfire – social media is going to be vital for many brands to help bridge consumer confidence and sell product during the peak period. Time spent on social channels is increasing, […]

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Featured Snippets: What to Know & How to Target – Whiteboard Friday

Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. (And we just can’t resist — if this whets your appetite for all things featured snippet, save your spot in Britney’s upcoming webinar with even more exclusive data […]

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