Category Archives: SEO News

Connecting people with COVID-19 information and resourcesConnecting people with COVID-19 information and resourcesProduct Management Director, Search

In addition to links to helpful resources from national and local health authorities, people will also find a carousel of Twitter accounts from local civic organizations and health authorities to help connect them with the latest local guidance as it’s shared. We’ve also introduced a feature to surface some of the most common questions about the pandemic, with relevant snippets sourced from the WHO and the Centers for Disease Control and Prevention (CDC).  To help people track […]

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Getting Smarter with SERPs – Whiteboard Friday

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we’re basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, folks, this is Russ Jones here again with another exciting […]

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How to Query the Google Search Console API

If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this article, you’ll learn how to get better-connected data out of Google Search Console as well as increase the size of your exports by 400%. Google Search Console limitations While GSC has a number of […]

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A Beginner’s Guide to Ranking in Google Maps

For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?”  The answer: through Google Maps marketing. What is Google Maps […]

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Women in Tech SEO – Event Recap

On Friday, 6th March 2020, I had the pleasure of attending the first ever Women in Tech SEO conference and the day certainly lived up to my expectations. From tackling Google Sheets and Python to exploring the SEO practices to avoid, the day was filled with a variety of insightful talks. Below are some quick notes from the talks of the wonderful women at Tech SEO I had the pleasure of listening to. Roxana Stingu @RoxanaStingu The […]

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Content Expansion: From Prompt to Paragraph to Published Page – Whiteboard Friday

We’ve all been there. You’re the SEO on point for a project, and you’re also the one tasked with getting great content written well and quickly. And if you don’t have an expert at your disposal, great content can seem out of reach. It doesn’t have to be. In today’s Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece. Click on the whiteboard image above […]

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Noise in the Web: Swimming in the Link Graph

Noise is the data you don’t want to analyze. On the Web — specifically in the link graph — noise is the data no one pays attention to. It is the trivial stuff ignored machine learning algorithms ignore. An example of trivial link noise would be two Websites, Mike and Charlie, who each link to a third site, David. The fact two Websites link to a third means nothing in and of itself. There may be a […]

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Get helpful health info from the NHS, right in SearchGet helpful health info from the NHS, right in SearchProduct Manager, Search

People come to Search for all types of information to navigate their lives and look after themselves and their families. When it comes to important topics like health, high-quality information is critical, and we aim to connect people with the most reliable sources on the web as quickly as possible. Now, we’re making it even easier for people in the U.K. to find trusted information from the National Health Service (NHS). Beginning this week, when you search […]

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We Need to Talk About Google’s “People Also Ask”: A Finance Case Study

For a while now, I’ve been disappointed with the People Also Ask (PAAs) feature in Google’s search results. My disappointment is not due to the vast amount of space they take up on the SERPs (that’s another post entirely), but more that the quality is never where I expect it to be. Google has been running PAAs since April 2015 and they are a pretty big deal. MozCast is currently tracking PAAs (Related Questions) across 90% of all […]

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How to measure the casual impact of your marketing through “incrementality”.

If you are not measuring incrementality then you have an incomplete picture on whether your marketing is really making you money. The question is, how do you know if your ads are really impacting customers’ behaviour? You might be measuring last click performance, but that’s not enough to give you the whole picture, and if you base your decisions on incomplete data, well, enough said… “Measurement is fabulous. Unless you’re busy measuring what’s easy to measure as […]

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