Category Archives: SEO News

Helpful shortcuts for Google apps on iOSHelpful shortcuts for Google apps on iOSStrategist, iOS at Google

If you have an iPhone or iPad, you might use apps like Gmail, YouTube and the Google app. These apps are specially built to work on iOS phones and tablets, and we’ve recently added Siri Shortcuts so that you can easily access your favorite features on those apps.  With Siri Shortcuts you can simply tap on a suggestion or ask Siri to shortcut the steps to common tasks. Now, to make it easier to find what you’re […]

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Great Expectations? Our AI Predicts Oscar Wins

There’s only a short time to go until the 92nd Academy Awards and until we find out who will win the coveted Oscar trophies. For the Oscars last year we put our resident data science wizards to the test, challenging them to build an OscarBot and make predictions based on available data. The OscarBot was pitted against our resident film buff, Lily, and the bookies to see who could predict the results most accurately. You can see […]

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Lights, camera, red carpet-ready with Search and the AssistantLights, camera, red carpet-ready with Search and the AssistantProduct Manager

1. Find helpful Oscars info with Search: To keep you updated on the award show, we’re launching a dedicated experience in Search. Starting today, when you search “Oscars 2020” on your phone you can explore the Oscars’ history, including past category winners, and see a full list of this year’s nominees. You can also refresh your memory on the award show careers of your favorite actress or actor. Search their name plus “Oscars” to find out. If […]

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Position Zero Is Dead; Long Live Position Zero

In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as “position zero” or “ranking #0.” One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1 results (usually in the top 3–4). On January 23, Google announced a significant change (which rolled out globally on January 22) … “Declutters” […]

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Pay Attention to These SEO Trends in 2020 and Beyond

Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will […]

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Found awarded for excellence in wellbeing.

Last week, we were delighted to receive the news that we have been awarded Excellence in Wellbeing by Great Places to Work. With team wellbeing a top priority for the agency, it is great to be officially recognised for this. This is the first year that GPTW has awarded companies for this category and having already been ranked in the top 10 for GPTW (medium category) and top 3 for GPTW for Women, this is further recognition […]

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SEO for 2020 – Whiteboard Friday

It’s a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You’ll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into […]

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Gear up for the Big Game with Search and the AssistantGear up for the Big Game with Search and the AssistantFootball Fanatic

Huddle up, football fans! It’s almost game time. This Sunday, people around the country will gather to watch Kansas City and San Francisco face off in the biggest football game of the year. We took a look at Google Trends data to see the top questions, recipes and topics people are searching for. Fun fact: Search interest in Roman numerals spikes every year at this time (and this year roman numeral LIV is no exception) . While […]

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Why you need to start thinking locally to organically grow your business.

With the SERPs becoming more competitive, owning organic space is becoming harder and clicks are decreasing. So how can businesses continue to grow organically when organic clicks are harder to come by? The key could be in optimising for local search. And with the possibility of user-specific knowledge graphs in process, local SEO has never been more important for businesses. Optimising for local search. There are a number of ways to optimise for local search, including: Location-specific […]

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Google and the Super Bowl: Here to helpGoogle and the Super Bowl: Here to helpChief Marketing Officer

Ten years ago Google aired its first-ever commercial, during the 2010 Super Bowl. We’ve run several more Super Bowl ads in the years since. And on Sunday, viewers of this year’s game will see “Loretta,” which tells the story of a man who uses the Google Assistant to keep the memory of his love alive.  The ad reflects our goal to build products that help people in their daily lives, in both big and small ways. Sometimes […]

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