Category Archives: SEO News

Found awarded 2nd place in the UK’s Best Workplaces for Women

6th July 2018 – 3 minutes read  Awards Chelsea Hall – Talent & Culture Manager Step into Found HQ this week and you’ll really feel the girl power – probably because we’ve been awarded 2nd place in the UK’s Best Workplaces for Women: Medium category 2018. The only media agency to make the list! Here at Found we have made an effort to create an environment that’s fair, a place where women can truly excel. And even though fairness is definitely […]

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Five Years of Google Ranking Signals

Sharing is caring! 1.6Kshares 1. Domain Age and Rate of Linking2. Use of Keywords3. Related Phrases4. Keywords in Main Headings, Lists, and Titles5. Page Speed6. Watch Times for a Page7. Context Terms on a Page8. Language Models Using Ngrams9. Gibberish Content10. Authoritative Results11. How Well Databases Answers Match Queries12. Suspicious Activity to Increase Rankings13. Popularity Scores for Events14. The Amount of Weight from a Link is Based upon the Probability that someone might click upon it15. Biometric […]

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Accelerating online performance in the financial services sector – Why does SEO matter?

20th June 2018 – 7 minutes read  SEO Libby Mayo – Group Commercial Director There’s no doubt that you’re familiar with the basic premise of SEO — search engine optimisation is everywhere. But optimising a financial services SEO strategy is about more than search terms. If you want to maximise your customer acquisition and defend your corner of the market, it’s time to get serious about your financial services marketing. Because customers, especially younger customers, are searching for you. […]

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Google Patent on Structured Data Focuses upon JSON-LD

Sharing is caring! Search Using Structured Data Structured Data is information that is formatted into a repository that a search engine can read easily. Some examples include XML markup in XML sitemaps and schema vocabulary found in JSON-LD scripts. It is distinct from semi-structured, and unstructured data that have less formatting. A search engine that answers questions based upon crawling and indexing facts found within structured data on a site works differently than a search engine which […]

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Google Introduces Media Actions, Powered by JSON-LD Data Feeds

Tweet On 12 June Google introduced a new section on its Developers site, Media Actions. These actions “enable users to initiate media content (e.g. songs, albums, movies) on content provider applications via Google Search and the Google Assistant.” This Media Action page, which replaces both the Music and TV and Movies Google Search feature guide pages, is chiefly a pointer to a new section on Google Actions. At this time Google cautions that “these solutions are for […]

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Schema, Structured Data, and Scattered Databases such as the World Wide Web

Sharing is caring! Visiting Seattle to Speak about Structured Data I spoke at SMX Advanced this week on Schema markup and Structured Data, as part of an introduction to its use at Google. I had the chance to visit Seattle, and tour some of it. I took some photos, but would like to go back sometimes and take a few more, and see more of the City. One of the places that I did want to see […]

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THE CURSE OF KNOWLEDGE IN DIGITAL MARKETING

6th June 2018 – 13 minutes read  Content Marketing Tips & Tricks Rob Gardner – Content Specialist Originally posted on White.net A subject which is grossly overlooked, something that not only affects digital marketers deliverable work or a client’s organic performance but also impacts how we communicate on a daily basis. The curse of knowledge is not spoken about enough, so here’s why it’s imperative to look into and how it may impact you. So, what is the curse of […]

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The smart alec everyone wants on their team: Google’s automated display campaign

30th May 2018 – 5 minutes read  PPC Uncategorised Ryan Sutton – If you haven’t been using Google’s Smart display campaigns in your marketing efforts, you’ve been missing out.The Google Display Network links popular news websites, gaming apps and every other platform under the sun with advertisers so that vendors can target the spaces online where prospective customers might be playing, reading, watching and eventually buying. And with the introduction of machine learning, and Google’s Smart display campaigns, it’s been […]

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Model Marketer: how to choose the right attribution model for you

24th May 2018 – 6 minutes read  Data & Analytics James Wolman – Data Scientist There’s no point beating about the bush – nowadays, we live in touch-point central. Gone is the era of last click attribution. The customer journey has, over the years, become more and more complicated, and Salesforce now reckons it takes six to eight touches to establish a fertile sales lead. Furthermore, 60% of the sales cycle is believed to be over before a buyer […]

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SOLVING COMPLEX SEO ISSUES

23rd May 2018 – 10 minutes read  Search SEO Rob Gardner – Content Specialist This article was written based on an SMX London 2018 presentation given by Hannah Thorpe, you can view the full slides here. Originally posted on white.net Following a simple SEO checklist is great for most sites, but what happens when it doesn’t work? This talk from SMX London covers off when to reaudit and when brand might be your best solution to gain that all-important traffic. […]

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