Category Archives: SEO News

Facebook News Feed Changes: Friend or Foe?

16th May 2018 – 6 minutes read  Social Media Thaw Naing – Changes to Facebook’s news feed were announced in early 2018. The update placed a new emphasis on status updates from friends and family, with a view to fostering a focus on personal networks, and reducing news feed dominance from articles and branded content. Facebook CEO, Mark Zuckerberg, referred to the initiative as aiming to cultivate “meaningful interaction” – an effort to make Facebook more of a force […]

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The Mountaineer’s Guide to Maximising SEO Campaign ROI

11th May 2018 – 35 minutes read  SEO Richard Lewis – SEO Lead SEO campaigns have multiple options of keyword focus. Whether you provide insurance policies or greetings cards, you need to make important campaign choices. For example, should you focus more on commercial owners insurance keywords or professional indemnity keywords? Birthday cards for Mum or birthday cards for Dad? Which of these keyword clusters should you prioritise in your campaign and which should you put on the backburner or even ignore entirely? Getting […]

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We’ve been recognised as a great place to work…again!

2nd May 2018 – 2 minutes read  Awards Chelsea Hall – Talent & Culture Manager Everyone at Found HQ has been buzzing since last week when we heard the news about scooping up 12th place in the Great Places to Work 2018 rankings. And it’s not just the award that’s making us smile, we’ve moved up a category too – from small to medium in size! This achievement is going down in our books as one of our most […]

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Adding it all up: how has the ad blocking debate affected the online ecosystem?

24th April 2018 – 6 minutes read  General News Luke Townsend – Marketing Director The ad blocking debate has reached fever pitch over the last year. It’s a discussion that has been intensifying for some time: consumers are increasingly challenging the necessity of ads – or at least how far they should be expected to tolerate them – and the rise of ad blockers seems to be inexorable. But online advertising has by no mean shrunk correspondingly. The market […]

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What is audience-first and how does it work in Paid Media?

29th March 2018 – 9 minutes read  PPC Richard Hartley – Biddable Media Director There’s no denying the power of a nuanced advertising approach in the paid social sphere. Premium native ads can deliver 400% higher click-through-rates than regular display ads on mobile devices. So how can you take that potential from premium native social advertising and expand it? The key is an audience-first marketing model. What is “audience-first”? And what does it mean for digital marketing? Well, audiences’ […]

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GDPR: The impact on Marketing and the Financial Services Industry

28th March 2018 – 10 minutes read  Legislation Libby Mayo – Group Commercial Director One of the biggest changes to hit the financial and professional services industry is the introduction of the much anticipated GDPR. Although GDPR will have an effect on the entire industry, it’s particularly important from a financial services marketing standpoint. But while GDPR may require an overhaul of your marketing strategy and data storage, it also provides an opportunity to synthesise and understand your customer […]

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Audience-First Link Building

“The links that people are most likely to follow are the ones that end up carrying the most weight.” – Bill Slawski, on Google’s Reasonable Surfer Patent Years have passed since the inception of Google’s PageRank algorithm, and probably dozens of algorithmic updates related to the link graph. Yet, links still remain as one of the most important search ranking factors (listed as #1 on the recent study made by Branded3). Given its significance over the years, […]

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AI vs Humans : 3 major reasons why Paid Media still needs supervision

8th March 2018 – 6 minutes read  PPC John Stuchfield – Head of Paid Search It’s estimated that by 2030, 30% of UK jobs could be taken over by robots or AI. This is admittedly not great news for any of us, but spare a thought for those whose key role is to monitor Paid Media – might their roles be first for the chopping block? Automation gives us the opportunity to do many of the things we need […]

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Is last-click finally on its last legs?

2nd March 2018 – 4 minutes read  Data & Analytics James Wolman – Data Scientist Google’s closing the book on last-click with a new attribution model to rule them all. In May 2017, Google announced to its partners that the last-click attribution model was officially over and now 2018 looks to be the year that it makes good on its promise. It’s tough news for a model that’s been marketers’ go-to for years, and many still agree that last-click offers […]

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Dynamic Creative just made Facebook advertising a whole lot easier

19th February 2018 – 4 minutes read  Social Media Rupert Coltman – Paid Media Analyst When it comes to putting together Facebook ads, we’re not struggling for options. Seductive images, seemingly perfect headlines, CTA buttons galore – there are ideas aplenty, but it can be a time-consuming (and expensive) business finding out which combinations will have the desired impact with the right audiences. And it’s no secret that the ‘ad optimisation’ process can be a frustrating one: test-running multiple […]

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