Category Archives: SEO News

The state of attribution in 2018

16th January 2018 – 7 minutes read  Data & Analytics dora moldovan – Director of Data Science and Analytics The world of marketing data science is eagerly awaiting the Attribution product from Google, due to launch in Q1 of 2018. This is probably one of the most highly anticipated launches from Google, as it excites not only the data buffs, but the whole community. While we wait for the news from Google, we take a look at the state […]

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Google Assistant Now Natively Supports Podcasts, Recipes and News

Tweet I encountered a tweet today from Dan Sure which provided the text of an intriguing notification from Google concerning the use of podcasts, recipes and news by Google Assistant, Google’s virtual assistant that’s used by Google Home, Android phones and a host of other devices. (And since then numerous other webmasters have also commented on receiving this notification, as reported by Matt Southern in this Search Engine Journal article).This, in part, is the notification some have […]

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Case Study: BrightonSEO

9th January 2018 – 4 minutes read  General News Rob Gardner – Content Specialist Originally posted on white.net BrightonSEO For the last few years, we’ve supported BrightonSEO with social media strategy and management for their must-attend bi-annual conference. To date, we’ve boosted BrightonSEO’s social following, increased promotional activity, helped instigate more conversations with their fans, and helped build anticipation for future conferences; All while simultaneously increasing their engagement. More importantly, we’ve established a long-term and successful partnership. We’re delighted […]

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Free Backlinks for SEO and Traffic [2018 Edition]

Here are 14 Ways to Get High Quality Links Instantly Links are still deemed to be very vital to succeed in SEO (even to this day, it’s still highly regarded as one of the most important ranking factors). But let’s face it; link building is the hardest and the most competitive part of optimizing a website. Given that the most effective types of links are either content-based (tedious) or relationship-driven (time-consuming). But the good news is, especially […]

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Meet “Rich Results Test”, Google’s New Structured Data Tool

Tweet Google announced today that they have released a new-and-improved version of its Structured Data Testing Tool, available in beta as the Rich Results Test. The name of the tool reflects – as noted in the announcement post – the fact that what Google had previously referred to as “rich snippets, rich cards, or enriched results” will now be called “rich results” moving forward. (For the record, even though the Google post title starts with “Introducing Rich […]

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Advanced targeting using custom audience lists in Google Analytics

8th December 2017 – 8 minutes read  Google James Wolman – Data Scientist Targeting the right audience is key to meeting your business and marketing objectives. Thorough audience research and analysis will help you both market to existing customers and reach new ones. Herein lies the value of using ‘custom audience’ lists on Google analytics, where you can either use preconfigured audiences or develop your own from scratch, discovered through analytical investigation. This is where data & analytics come […]

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Advanced SEO Strategies for 2018

Fundamental search engine optimization never changes.  You only have three things to work with: content, links, and measurement.  Content should come first.  Links and measurement should come together.  People who are impatient or who lack faith in the quality of their content will build links rather than wait for them.  Literally, nothing has changed about basic SEO in more than 20 years.  SEO practitioners differentiate their work on the basis of their strategies, methods, and resources.  Over […]

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CREATING A CONTENT MARKETING STRATEGY

27th November 2017 – 16 minutes read  Content Marketing Tips & Tricks Rob Gardner – Content Specialist Originally posted on white.net Content marketing; creating and distributing engaging content to your core target audience. But how does it work? What are the processes and best practices? What do we need to consider before, during and after strategising our content? In this blog, we reveal all. If you want to skip the blog, you can see all the slides here. Why do […]

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How smart targeting takes your recommendations further, faster

16th November 2017 – 14 minutes read  SEO Imogen Davies – SEO Lead At the end of October, I was lucky enough to be able to speak at the first ManyMinds Give It A Go conference alongside some of the sharpest minds in the digital industry. I spoke to the 70-strong audience about the benefits that smart targeting can bring to your landing pages, content campaigns, and overall KPI performance. But what exactly is smart targeting? It is not […]

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SCALING SEO SERVICES

13th November 2017 – 12 minutes read  SEO Tips & Tricks Rob Gardner – Content Specialist This article was written based on Ungagged 2017 presentation given by Hannah Thorpe, you can view the full slides here. Originally posted on white.net Today’s digital market is continually changing so it’s imperative to adapt the day-to-day running of your business accordingly for optimum efficiency. For example, machine learning. Google’s algorithms use data and statistics to learn on their own to understand exactly what […]

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