Category Archives: SEO News

D&AD Festival 2017: 4 big takeaways for brands and marketers

2nd May 2017 – 9 minutes read  Content Marketing Roundup India Johnson – “With great reach comes great responsibility…” That’s us quoting Anna Higgs, Creative Director at innovative media powerhouse, NOWNESS. And that’s her paraphrasing Uncle Ben from Spiderman in her thought-provoking talk on content and her discontent with that word. Touché on making a Spiderman reference in a talk about digital media in front of the creative types that would appreciate nothing more than just that. Even bigger touché […]

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Freaking out over ‘filter bubbles’: what’s all the fuss?

26th April 2017 – 8 minutes read  General News Search Luke Townsend – Marketing Director The ‘filter bubble’, a phrase coined by Eli Pariser (CEO of Upworthy), presents an intriguing online phenomenon that many hold accountable for any number of significant real-world events, from the result of the British referendum on EU membership to Donald Trump’s victory in the US presidential elections. Anyone who finds themselves scrolling through Facebook on a regular basis, mining Google or Yahoo for information or […]

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5 critical video considerations for brands

20th April 2017 – 6 minutes read  Studio Brad Verlander – Lead Designer Did you know that 93% of internet users are watching videos online each month? This makes video one of the most powerful mediums around, especially when it comes to a company’s marketing efforts. It can be used for promotion, storytelling, thought leadership and brand building. A video can be powerful, emotive, educative, inspirational – and can put your brand in front of people in real, human […]

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Starting an SEO Business: How to Become an SEO Expert

Providing SEO services even to this day is still a very lucrative venture. The SEO industry is estimated to be worth $79 billion by 2020, according to SEL’s report last year. Whether you choose to be a solo consultant or to start and operate your own agency – there is money in it. I can attest to that. But SEO is not for the faint-hearted. The only thing that’s permanent in this line of business is change. […]

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Data Studio Hacks for Analysts on their Coffee Break

7th April 2017 – 9 minutes read  Found Google Tips & Tricks James Wolman – Data Scientist We are excited to announce that Found is Google Data Studio certified! To mark this prestigious event we’ve prepared some useful micro-guides to help you master Google Data Studio. Data Studio can do more for you than simply revamp stale GA dashboards. This is not an introduction to Data Studio. While documentation is still a little light and most DS guides are introductory this is for the […]

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Technical SEO Beyond the Initial Audit

7th April 2017 – Less than a minute read  SEO Philip Gamble – Technical SEO Manager Technical SEO is more than just an audit. Monitoring of technical performance is critical to catch any emerging issues early on. This session will cover practical examples of how to approach technical monitoring, what to look for and examples of real world implementations which have maintained and improved performance.

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YouTube SEO deep dive: How to rank your videos to the surface

29th March 2017 – 17 minutes read  SEO Richard Lewis – SEO Lead The Coral Triangle is the global centre of marine life. Encompassing the shallow seas around Indonesia and Northern Australia, its sunlit waters teem with the kind of sealife to make Charles Darwin have to sit down for a moment. It’s home to 6 of the world’s 7 marine turtle species, including the leatherback marine turtle – the king of turtles. The mighty blue whale drops by […]

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An Open Letter to Bing Regarding JSON-LD

Tweet Update, 31 July 2018 On 30 July 2018 (in a post dated 2 Aug. 2018) Bing announced JSON-LD support in Bing Webmaster Tools. Bing had previously announced it was supporting JSON-LD at SMX Advanced in June, but this is the first published confirmation that Bing supports JSON-LD. As of 31 July 2018 the Bing structured data page, though, makes no reference to JSON-LD. Update, 20 June 2018 On 12 June 2018 Bing announced, at SMX Advanced, […]

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Brand safety on Google – Our position

23rd March 2017 – 6 minutes read  General News Search John Stuchfield – Head of Paid Search Brand safety is one of the hot topics in digital right now, and rightly so. Display spend and investment into video continues to rise, as advertisers and agencies continue to reap the benefits of programmatic. While the focus has been audience led, and about harnessing the potential of audience segmentation and predictive analysis, it’s still key to assess the context of ad serving, […]

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10x Content Ideation & Creation Process

There are two ways to succeed in content marketing: Be the first one to break a story. Or be the best one to tell it. The latter is where a 10x content happens.  By providing content 10x better than what is currently out there for a certain topic. Apart from offering a great product/service, content is considerably the one key element that allows many brands to succeed online (especially with consistent execution). There are millions of content being […]

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