Finding fresh, helpful information through featured snippetsFinding fresh, helpful information through featured snippets
On the other hand, for many queries, the most useful information isn’t necessarily found among the most recent web results. For instance, if you ask “Why is the sky red at sunset,” the underlying explanation doesn’t change over time, and the clearest description is often found on an older page. Prioritizing fresh content wouldn’t necessarily yield better results.
At the core of Search is language understanding, and our systems don’t understand language the same way humans do. This is why we’re constantly developing new ways to better understand your searches and provide relevant results, especially in cases where there is useful context that is implied, like whether freshness matters.
As part of our ongoing efforts to make Search work better for you, a new algorithm update improves our systems’ understanding of what information remains useful over time and what becomes out-of-date more quickly. This is particularly helpful for featured snippets, a feature in Search that highlights pages that our systems determine are most likely to have the information you’re looking for. For queries where fresh information is important, our systems will try to find the most useful and up-to-date featured snippets.
Here are some examples where fresh featured snippets are especially helpful. You might be looking for information that is updated on a regular basis, like the next full moon, the winner of a reality TV show, or upcoming holidays.