Now sending: Business Messages via Google Maps and SearchNow sending: Business Messages via Google Maps and SearchSenior Product Manager

People develop loyalty to the brands that make it easy to purchase products and services and connect with their customer support. Google has built digital tools to help brands do this, including the ability to message customers through Google Maps and Search, via Google My Business. Messaging has become such a valuable way to connect with customers that twice as many businesses are messaging via Google now, compared to last year.

Today we’re expanding Business Messages in Maps and Search to support all kinds of businesses, and giving them the ability to integrate Business Messages directly with their customer service platforms. Business Messages provides brands a comprehensive messaging solution across Android devices, and through Maps on iOS. To improve connections with customers, we’ve recently introduced new smart replies, visual product carousels, and unique welcome messages. There’s also a smooth transition from automated replies to a customer service agent, so that it’s not disruptive when the customer messages a business.

Several organizations, including Woolworths, Walmart and MyGov were among the first to try the updated Business Messages experience to make customer care more effective and efficient, particularly during COVID-19. Woolworths, Australia’s largest supermarket, allows customers to search for products and see availability and aisle information at their local store, plus get details about hours and COVID-19 related updates to make shopping easier. In just a few messages, Walmart lets customers quickly find up-to-date information about store hours, pick-up and delivery options, precautions and more. And MyGov, with partner Amplify.ai, is providing help and answering live questions from Indian citizens about hours, COVID-19 helplines, and ways to volunteer and donate, for more than 11,000 food and night shelters across India.